Talkin' About YouTube's Geeneration

Generation C

YouTube has released a series of short films (sizzle reels) that shine a spotlight on the creative minds behind its most watched European channels.

From music to sport, from lifestyle to comedy, these Euro hotspots attract millions of views daily – plus increasingly lucrative brand sponsorship deals.

Below are merely three of many. YouTube’s Gen C. Click, view, engage (with sizzle words by me).

The Box

The man I loved was turning 70.

What to get Dad?

That first Nokia gift 10 years prior hadn’t been switched on much, and was never actually mobile. But a decade of encouragement (aka mockery) had seen progress by pay-as-you-go #3.

So in the birthday restaurant, I handed Dad his Amazon-wrapped box, containing what Which Magazine that month had called “complete connectivity in the palm of your hand” – the latest Nokia Lumia smartphone.

As he unwrapped and removed his present, Dad seemed pleased. Far more than I’d expected. Far more than my entire family had, who all sat agog around the table.

Perhaps our Dad was at last ready at 70 to embrace a new age of multimedia on the move? Would we see him Tweeting by Christmas?

This is perfect” he enthused. “This box is the perfect size to fit my electric shaver in when I go on holiday.” Yes, I’d just spent £379 on a cardboard box.