Proud To Love

YouTube’s #ProudToLove campaign.

M&S Christmas

Marks and Spencer has launched its 2014 Xmas campaign with a series of online films created by digital agency Adjust Your Set (and scripted by me).



Man Utd: Legends

INTRO: Manchester United’s double winning squad of the 95/96 season was arguably its strongest ever.

STORY: They said it couldn’t be done. United greats Ince, Hughes and Kanchelskis had been sold pre-season, with Alex Ferguson making no new major signings. However, on the pitch, youth in the shape of Beckham, Butt and Scholes were about to forge their names in Premier League history.

VIDEO: Former team mates Gary Pallister and Andrew Cole now re-live legendary match moments…

(Intro & questions by me.)


YouTube has launched its first multi-media UK marketing campaign in a bid to boost perceptions about the range and quality of its content.

Google’s online video arm is aiming to challenge “narrow views” about the platform and highlight that broadcast TV isn’t the only route to larger audiences.

Heroed are 3 of YouTube’s most watched UK channels: Vice News, The Slow Mo Guys and Zoella.

The campaign’s web videos are below (words by me).

The Fastest Growing Advertising Medium Ever

“A thriving ecosystem.

Always on and evolving.

Content rich in what matters.

Redefining experiences.

Shareable with millions.

Driving consumer journeys at an accelerating rate.


Scriptwriter – JAMES McCONACHIE

Talkin' About YouTube's Geeneration

Generation C

YouTube has released a series of short films (sizzle reels) that shine a spotlight on the creative minds behind its most watched European channels.

From music to sport, from lifestyle to comedy, these Euro hotspots now attract millions of views daily – plus lucrative brand sponsorship deals.

Below are merely 3 of many. YouTube’s Gen C (that’s C for Creator). Words by me.